Data From Leading Account Organization Service Shows Consumers Prefer Manilla as Doorway to Company Websites and Mobile Apps
NEW YORK, NY–(Marketwired – Jun 25, 2013) - Manilla, the leading, free and secure service that allows consumers to manage their bills and other personal accounts on desktop, tablet and mobile devices, today announced that consumers prefer having everything in one place on Manilla to having to visit one company website at a time.
“We built Manilla to help partner companies increase consumer engagement and traffic in an ad-protected environment,” said Jim Schinella, CEO of Manilla. “It’s a platform where partners control all in-application contextual advertising and branding, creating increased relevance between marketing and content, and our users have validated this business model. Manilla acts as an organization hub, helping users to manage all of their accounts in one place and, for this reason, it increases traffic, engagement and frequency of visits to all partner websites.”
Manilla data and recent user surveys conducted this year consistently show that Manilla users have higher advertising click-through rates and more frequently visit companies that are on Manilla. These users also buy more, use the companies’ mobile apps more and engage more often with the brand. In fact, 65 percent of recent respondents reported that they find it easier to visit their financial service provider’s website through Manilla’s aggregated, partner-friendly experience that is focused on consumer organizational needs.
“This survey indicates consumers are becoming increasingly less responsive to visiting sites one company at a time, and they demand a service like Manilla,” Schinella said. “In fact, many customers tell us that they can’t remember all the passwords to access company websites. This information is exciting news for companies because it demonstrates that Manilla can help them reach more of their customers online while maintaining the marketing control that they prefer. It is a platform that is truly meeting consumers’ demand of having ‘Everything In One Place.’”
More from Manilla.com: